International Standard Asset Management Ltd., the London-based hedge-fund firm run by Stanley Fink, is starting a foreign-exchange brokerage to target institutional investors.

The service, IS Prime, will provide prime brokerage, traditional and non-traditional liquidity and risk-management solutions, ISAM said in an e-mailed statement. Jonathan Brewer and Raj Sitlani joined the firm as managing partners from Sucden Financial Ltd., where Brewer was the head of electronic currency trading sales and Sitlani ran global institutional sales.

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